WHY SHOWING OFF REVIEWS ON YOUR WEBSITE IS IMPORTANT

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Thе bеѕt wау for small and medium-sized business owners tо аdd ѕосіаl рrооf tо their buѕіnеѕѕ іѕ bу fеаturіng аuthеntіс еndоrѕеmеntѕ frоm rеаl сuѕtоmеrѕ. Thе wеb hаѕ mаdе іt еаѕіеr fоr соnѕumеrѕ tо gеt rесоmmеndаtіоnѕ nоt оnlу frоm frіеndѕ, but tо ѕее ѕесurе, vеrіfіеd rеvіеwѕ frоm реорlе аll оvеr thе wоrld. Aѕ a rеѕult, аn іnсrеаѕіng numbеr оf реорlе ѕау thеу truѕt product rеvіеwѕ juѕt аѕ muсh аѕ rесоmmеndаtіоnѕ frоm acquaintances. Thеѕе reviews саn tаkе thе fоrm оf ѕосіаl mеdіа роѕtѕ, рhоtоѕ ѕubmіttеd frоm уоur fаnѕ, оr рrоduсt rеvіеwѕ. Enсоurаgіng рrоduсt rеvіеwѕ hеlр buіld truѕt іn уоur brаnd.
Whу buѕіnеѕѕеѕ nееd tо focus оn сuѕtоmеr reviews
Rеvіеwѕ hаvе bесоmе a nесеѕѕаrу соmроnеnt tо shopping, аnd соnѕumеrѕ dереnd оn thеm whеn mаkіng a dесіѕіоn tо рurсhаѕе оnе оf уоur рrоduсtѕ. In fасt, 70% оf сuѕtоmеrѕ соnѕult rеvіеwѕ оr rаtіngѕ bеfоrе mаkіng a fіnаl рurсhаѕе. Thіѕ іѕ bесаuѕе рrоduсt rеvіеwѕ аrе еѕѕеntіаl tо thе сuѕtоmеr еxреrіеnсе аnd оnе оf thе рrіmаrу wауѕ уоu саn buіld соnѕumеr truѕt іn уоur brаnd.
Admіttеdlу, thе рrіnсірlе hоldѕ thаt сuѕtоmеr rеvіеwѕ аrе a vаluаblе fоrm оf ѕосіаl рrооf thаt gіvеѕ уоur vаluе сlаіmѕ mоrе lеgіtіmасу. Whеn аѕkеd hоw mаnу оnlіnе rеvіеwѕ thеу nееdеd tо rеаd bеfоrе thеу fеlt lіkе thеу соuld truѕt a buѕіnеѕѕ, 67% оf соnѕumеrѕ ѕаіd 6 оr fеwеr – hаrdlу thе оvеrwhеlmіng numbеr оur сlіеntѕ mау bе еxресtіng. Thе іmроrtаnсе оf thіѕ tуре оf ѕосіаl рrооf іѕ grоwіng – juѕt оnе уеаr еаrlіеr, thаt numbеr wаѕ juѕt 52%, іndісаtіng thаt реорlе truѕt rеvіеwѕ аnd thе рrосеѕѕ оf rеvіеwіng mоrе thаn thеу dіd juѕt a уеаr аgо.
Whаt kіnd оf rеvіеwѕ ѕhоuld I ѕhоw оff?
Authеntіс rеvіеwѕ dоn’t ѕоund оvеrlу роlіѕhеd, mаnірulаtіvе, оr “ѕаlеѕ-у,” ѕо dоn’t bе аfrаіd оf rеvіеwѕ thаt аrеn’t glоwіng, unqualified рrаіѕе. Thе ecommerce соmраnу Rееvоо rесеntlу rеlеаѕеd rеѕеаrсh ѕuggеѕtіng thаt thе рrеѕеnсе nеgаtіvе rеvіеwѕ саn еvеn hаvе a роѕіtіvе еffесt. Thеу rероrt thаt whеn соnѕumеrѕ ѕее nоthіng but gооd rеvіеwѕ, 30% ѕuѕресt сеnѕоrѕhір; lіkеwіѕе, 68% ѕау thеу truѕt a соmраnу’ѕ rеvіеwѕ mоrе whеn thеу ѕее bоth роѕіtіvе аnd nеgаtіvе оnеѕ.
Whаt bеаrіng dоеѕ negative reviews hаvе оn уоur tеѕtіmоnіаlѕ?
Whіlе іt іѕ nоt ѕuggеѕtеd уоu рut nеgаtіvе rеvіеwѕ оn уоur wеbѕіtе (unlіkе рrоduсt rеvіеw ѕуѕtеmѕ, thеrе’ѕ nо аѕѕumрtіоn thаt уоu’rе dіѕрlауіng еvеrу ріесе оf fееdbасk уоu rесеіvе), thеrе іѕ еvіdеnсе tо ѕuggеѕt thаt bаlаnсеd rеvіеwѕ wіth рrоѕ аnd соnѕ mау hеlр уоu.
Rеmеmbеr, іt’ѕ nоt juѕt аbоut уоur рrоduсt оr ѕеrvісе – tеѕtіmоnіаlѕ аbоut уоur сuѕtоmеr ѕеrvісе аrе vаluаblе tоо. If a сuѕtоmеr hаd a рrоblеm аnd уоu fіxеd іt, dоn’t bе аfrаіd tо ѕhаrе thаt – іt hеlрѕ futurе сuѕtоmеrѕ fееl ѕесurе іn dоіng buѕіnеѕѕ wіth уоu. Alѕо, іt іѕ аdvіѕаblе thаt уоu thіnk аbоut rеvіеwѕ аѕ nоt juѕt wrіttеn rесоmmеndаtіоnѕ, but аѕ a multіmеdіа орроrtunіtу. Thеrе аrе еxсеllеnt wауѕ tо іnсоrроrаtе vіdео аnd рhоtоѕ іntо rеvіеwѕ асrоѕѕ уоur wеb рrеѕеnсе. Vіѕuаl соntеnt іѕ іnсrеаѕіnglу рорulаr асrоѕѕ аll рlаtfоrmѕ, but раrtісulаrlу оn ѕосіаl mеdіа, ѕо еnсоurаgе уоur сuѕtоmеrѕ tо ѕhаrе thеіr рhоtоѕ аnd vіdеоѕ аѕ wеll – thеу mау nоt еvеn thіnk уоu’d wаnt іt.

Whеrе Shоuld I Dіѕрlау Thеm?
Fоr mаnу buѕіnеѕѕеѕ, іt’ѕ іdеаl tо hаvе a wеbѕіtе раgе dеvоtеd tо rеvіеwѕ whеrе аll оf thеm аrе vіѕіblе, but іt dоеѕn’t еnd thеrе. Uѕіng a рlugіn lіkе IQ Tеѕtіmоnіаlѕ, уоu саn аdd ѕсrоllіng tеѕtіmоnіаlѕ tо аnу раgе. Thеу’rе раrtісulаrlу vаluаblе оn wеbѕіtе раgеѕ thаt drіvе іmроrtаnt соnvеrѕіоnѕ, whеrе уоur роtеntіаl сuѕtоmеrѕ аrе mаkіng dесіѕіоnѕ.
It’ѕ wеll wоrth уоur tіmе tо ѕеlесt thе rеvіеwѕ thаt bеѕt соmрlеmеnt thе соnvеrѕіоn уоu’rе trуіng tо асhіеvе (IQ Tеѕtіmоnіаlѕ wіll lеt уоu еmbеd a ѕhоrt соdе tо dіѕрlау a ѕеt оf ѕресіfіс rеvіеwѕ). Dереndіng оn thе соntеnt аnd fоrmаt оf thе rеvіеw, іt саn асhіеvе dіffеrеnt gоаlѕ аt dіffеrеnt ѕtаgеѕ оf thе ѕаlеѕ рrосеѕѕ. Bу сhооѕіng rеvіеwѕ thаt аddrеѕѕ роtеntіаl сuѕtоmеrѕ’ questions аnd соnсеrnѕ аt a gіvеn роіnt, уоu’rе uѕіng ѕосіаl рrооf tо guіdе thеm dоwn thе ѕаlеѕ funnеl.
Rеvіеwѕ аrеn’t оnlу fоr уоur wеbѕіtе, thоugh – уоu саn аlѕо ѕhаrе thеm оn ѕосіаl mеdіа аnd іnсоrроrаtе thеm іntо еmаіlѕ, blоg роѕtѕ, еbооkѕ, рrіnt mаtеrіаlѕ, vіdеоѕ, brоаdсаѕt аdѕ, аnd bеуоnd. Aѕ ѕосіаl mеdіа nеtwоrkѕ hаvе bесоmе thе mоѕt еffесtіvе fоrm оf соntеnt mаrkеtіng, thеn whу nоt uѕе thеm fоr уоur rеvіеwѕ tоо?
Make use of our free management tool to help you generate online social reviews for your website easier than ever. All your review sites will be displayed on one page and you will easily find them. Kindly visit us today at http://www.reviewbalance.com/contents/reviewshowcase.

SOURCES
1. httр://ѕеаrсhеngіnеlаnd.соm/2013-ѕtudу-79-оf-соnѕumеrѕ-truѕt-оnlіnе-rеvіеwѕ-аѕ-muсh-аѕ-реrѕоnаl-rесоmmеndаtіоnѕ-164565. Rеtrіеvеd 9th Aрrіl, 2016.
2. httрѕ://есоnѕultаnсу.соm/blоg/8638-bаd-rеvіеwѕ-іmрrоvе-соnvеrѕіоn-bу-67#і.12ѕ6ԛrx15аvе81. Rеtrіеvеd 9th Aрrіl, 2016.

Reviewbalance Founder Writes for bizjournals.com

The Business Journals are the premier media solutions platform for companies strategically targeting business decision makers. They deliver a total business audience of over 10 million people via our 42 websites, 64 publications and over 700 annual industry leading events. Their media products provide comprehensive coverage of business news from a local, regional and national perspectives. The Business Journals are a division of American City Business Journals.They have chosen William Stevens to educate their business community about Online Reputation Management

William Stevens  the founder of Review Balance, an online reputation management tool geared toward helping small-business owners. Has now published an  article pertaining to online reputation management to help educate the audience of Bizjournals.com.

Online reputation management

3 Recent Google updates your business can’t afford to ignore

http://www.bizjournals.com/bizjournals/how-to/marketing/2015/06/3-recent-google-updates-your-business-can-t-afford.html?page=all

How to Request Removal of Unfair Google Review

How to contest a Google Review

 

 

How to request removal of Inappropriate Google Review

Google has added a new feature allowing business owners to contest unfair online reviews.

Within the “Google My Business” Dashboard, the form can be found by clicking on “contact us”

then “report inappropriate review”. It also asks “What is your relationship to the Business”

and for you to read the google reviews policy. Google also states that it will only remove reviews that violate this policy.

Typically in the past this form was buried and difficult to find.

As usual there was no big announcement from Google about this new review management tool.

This new review management tool is a step in the right direction for Google in terms of helping business owners manage their online reputation.

Many business owners struggle with unfair online reviews left from jealous competitors , disgruntled employees, and internet “haters”.

The “report an inappropriate review” form is a much welcomed tool to help in contesting damaged online reputations.

Reviewbalance CEO becomes an Official City Partner with Google

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The Official City Partners program for Let’s Put Our Cities on the Map- a program that focuses on support you need to get your business online and growing.

In the program you’ll find:

  •  Google Small Business Community—a place where businesses can get the help they need to succeed on the web by connecting with experts and each other.
  •  A step-by-step guide for getting on Google maps
  •  Free tools for your business

Use the new diagnostic tool to check how your business appears on Google Search and #OnTheMap to receive recommendations on how to improve your presence.

With one more click, update your information and build a delightfully complete listing for free.

Check your business at gybo.com/business.

Businesses with complete listings are 2x as likely to be considered reputable

When people search for businesses on Google they see listings like the one below. Make sure your business listing is complete with your hours, phone number, and other info so people are able to reach you. It’s free and easy to do.

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Let’s Put Our Cities on the Map is an initiative to help local businesses increase their presence online. We’re working with business owners, city officials, and lovers of all things local to spread the word about the importance of getting local business information on Google Search and Maps. To get started, businesses just need to create an online listing and verify their business for free with Google My Business.

“I’m excited to help local business get online”- William Stevens CEO Reviewbalance.com

New Kickstarter Film Project Billion Dollar Bully Seeks to Expose Yelp’s Dark Secrets

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Many business owners have expressed a dislike of the Social media review site Yelp a new crowd funded movie takes a look.

Seeking to expose the truth behind famous review site, Yelp, director/producer Kaylie Milliken and her team at Prost Productions have launched

a Kickstarter campaign for their new film called Billion Dollar Bully. 

According to its description, Billion Dollar Bully is “a documentary on marketing giant Yelp’s $3.6 billion racket against small business owners.” It investigates the website’s past, along with business owners accusing it of extortion, manipulation and fabrication.

The film’s crew stated that it will feature business owners from across a broad spectrum who have stepped up and agreed to tell their personal stories of Yelp’s questionable business dealings, all of which are vehemently denied by the website, who instead states all allegations are merely conspiracy theories.

 

Google update changes the control business owners have with their search and map results

FREE online reputation management

 

Google update changes the control business owners have with their search and map results. Your business real estate on Google starts with the” Google my business “product.

From the post entitled “Better than 1,000 words: introducing new photo tools to help you show off your business on Google” 

“When it comes to attracting new customers, photos can both entice customers to your business when they’re browsing online and give customers confidence that they’ve come to the right place. Starting today, you can tell us which image you’d like to appear when customers search for your business on Google. Just log in to Google My Business on the web or in the Android or iOS apps, and visit the Photos section. While you’re there, you can also give your business a fresh look online by updating your profile, logo and cover photos”

The new photos section helps business owners through a set of categories for their images.  Identity photos, interior photos, exterior photos, photos at work, team photos and additional photos. Examples of each type of photo appropriate for each category are given. It seems like a much needed upgrade to a historically difficult photo display issue.

Some guidelines for photos laid out by Google best practices

Best practices for photos

Your photos will look best on Google if they meet the following standards:

Format: JPG, PNG, TIFF, BMP

Size: Between 10KB and 5MB

Minimum resolution: 250px on the longest side for profile & logo photos; 720px on the longest side for other business photos

Aspect ratio: The longer dimension of the photo should be no more than four times the shorter dimension. Landscape photos look better than portrait photos on Google products. Panoramic photos may use different aspect ratios.

Quality: The photo should be in focus, well-lit, have no photoshop alterations, and no excessive use of filters. The image should represent reality.

 

5 One Star Online Reviews of Historic Landmarks

Your vacation time is precious; some choose to spend it visiting historical iconic sites. Now that the world is online and everyone is a critic, it seems that some visitors have taken to online review sites to vent their frustrations. No matter how important of a historic landmark is, you better not have a rude counter girl working there.

Here are some of my favorite critics –I guess it’s safe to assume that  history was not their favorite subject in school.

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Stonehenge

Jo el S. 1 star review

I stared at these colossal gray rocks hoping for them to do something more interesting-

 

ellis

Ellis Island Immigration Museum

Grace F. 2 stars

I don’t like to call history boring, but the museum isn’t as engaging as I’d imagined.

 I hope they get the place climate-controlled.

 

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Leaning Tower of Pisa

Geoff D. 2 stars

For our long drive and some hassle with parking, we were rewarded with: (1) the confirmation that yes, the tower is leaning and (2) a photograph of us standing in front of it.

 

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Tour Eiffel

Jon E. 1 star

  I just don’t see the point in maintaining this thing anymore…

 

o

Christ the Redeemer, Rio de Janeiro, Brazil

Stephanie T . 2 stars

I’m not sure what all the fuss is about.

Remember this following saying?

“If a customer has an “ok” experience with your company, they might tell 1 person.

If a customer is REALLY happy, on average they tell 3 people.

BUT if a customer is dissatisfied, or angry, they tell on average 9 people!

That was BEFORE the internet…

Because of the power of the internet, 1 Angry Customer Review can now be seen by THOUSANDS

of your potential customers,

describing what a horrible experience they had.  (OUCH.)

Click below to check out this easy way to control your Online Reputation,

so that a few grumpy customers DON’T ruin your entire business!

Squash the unfair ‘trash talk’ about your business, and instead direct raving reviews to where potential customers will see them!

 

 

 

 

Negative Online Reviews Cripple Small Business

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Ever since the internet came onto the scene, the entire business world has undergone a radical transformation that could not have been envisioned even by the most visionary of entrepreneurs. Old barriers to entry like capital requirements have been shoved out of the window. People can now set up their online businesses and reach billions of people without having to set up a brick and mortar establishment. The world has become a small, global village, with people living in different continents being able to engage in business transactions as if they were living next door to each other.

Businesses have also had to adapt to the changing times by creating an online presence so as to better engage with customers and market their products and services. There are websites that have been set up exclusively for reviewing other businesses. Social media has also necessitated a social media strategy for businesses throughout the world, as this segment of the internet has the most digital eyeballs tuned in each and every day.

The internet is very different from the world of the traditional forms of advertising and press releases. A single stupid response to a review from the representative of a business can lead to a disastrous effect throughout your entire customer base. Entire businesses have had to shut down or suspend operations for a few days to a few weeks due to a gaffe made when responding to online reviews made by customers and clients. For companies that need to make a certain amount of money each and every day in order to remain afloat, this can be devastating.

As such, knowing how to respond to online reviews and engage with customers and clients online without ruining the credibility of your business is an integral skill to have. The following are some of the tips and suggestions that you can follow so as to wade safely through the dangerous and murky waters of the World Wide Web:

Professional responses will always carry the day

As a business, you are not allowed to wade into social media and other internet related activities without having a clear policy that documents all the best practices that representatives of the company will follow when responding to customer reviews. Having people who cannot communicate in grammatically correct English is another thorn in your side that you can do without. It is important to make sure that your customer response is professional right down to the last comma and period. This will help preserve your online business brand.

Online Reviews will MAKE or BREAK your Business Control & Direct Customer’s Reviews using 1 EASY “Done-For-You” System www.reviewbalance.com

3 Impressive Ways of Responding to Your Customer’s Negative Reviews

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Getting negative reviews can be quite scary to any business owner. Many consumers make use of online reviews to gauge a given brand or business. Plus, many of these consumers get influenced by negative reviews more than the positive reviews. As long as you are in business, you are likely to get a negative review at one time or another no matter how great your product or service is. Perhaps the most critical aspect of managing the credibility of your business is how you respond to a negative review or criticism. The way you respond to negative reviews can either help build the credibility of your business or cause a great deal of damage to the business. So, how should you treat the inevitable negative reviews that are likely to come your way as an entrepreneur?

Respond with a benefit 

Many a times, when you read a negative review on your business, product or service, you may be tempted to respond in a defensive manner to disapprove the reviewer as being in the wrong, misinformed or just off the mark. Although these may be just natural reactions, you need to avoid them because they are unlikely to be of any help in building your business brand. Instead, you need to consider the review carefully then respond to it professionally in a balanced, befitting manner.

Respond with your readers in mind

Perhaps the most important reason for responding to reviews is that other than the reviewer, everyone else will be reading the response. Many people read through others’ reviews without themselves leaving comments. However, you need to note that the readers pay close attention to your response to the reviews. Also, remember some of them are your prospective customers hence the kind of impression they get from the way you respond to the negative reviews has a great bearing on whether or not they will develop trust in your brand and business as a whole. Therefore, when you respond to a negative review, have the readers in mind by showing them that your business cares, listens and solves their problems in a thoughtful and appropriate manner.

Be brief and to the point

Divulging too much detail in your response to a negative review may not be of much help to your business or customer. For instance, exposing confidential details especially personal or medical information may have serious effects. Let your response be brief and to the point; preferably, let it bear an apologetic message and reference of the reviewer or reader to your customer care for more details. Taking this approach will not only help you to avoid problems that may come your way due to revealing confidential information but also encourage the customer to contact you directly so that you can have a chance of resolving the matter in a manner that will be a plus for your business.

In conclusion, you need to take negative reviews from your customers with an open mind. Consider them as opportunities to show your customers focus; use a focused, thoughtful approach that will help raise your reviewers’ and customers’ opinion hence enhance the credibility of your business. You can make use of our services at Reviewbalance.com to comprehend how online reviews and their responses impact your business.

Improve your local SEO – with “keyword rich” Reviews

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Doctors, Dentists, and Accountants Can All Benefit from Online Reputation Management

An organization’s reputation is one of the most important elements to manage over time in order to achieve success in the marketplace.  While this is obviously important for review-based commercial enterprises, such as bars, restaurants, or retail chains, an increasing number of white collar professionals are coming to realize the benefits they can achieve through reputation management as well.

One of the biggest benefits of effective reputation management is the impact it will have on your ability to attract and retain new clients.  Almost everyone is aware of review sites such as Yelp, Google or Angie’s List, and a variety of other online sources that aggregate and rank providers according to perceived value and service.  By ensuring that your business maintains a good reputation on sites like these, you will consistently rank towards the top of the list when people in your area use search engines to find providers of your product or service.

As people find more and more of their information online, the importance of your online reputation will only continue to grow.  For more information on effective online reputation management and other online marketing tips visit www.reviewbalance.com.